2024 Rose Bowl Parade Lineup 2024. The float also features a giant football surrounded by beautiful flowers to help rally the fans of the rose bowl game presented by prudential, the rose parade presented by honda, and the alabama crimson tide. After the rose parade concludes, floatfest begins!
After the parade, the 110th annual rose bowl game will kick off at 1 p.m. The rose parade travels 5 ½ miles down colorado blvd.
